Walk into De Rode Hoed this week and the first thing that hits you isn’t a sound. It’s a smell.

The store on the ground floor mists Tomorrowland’s own home fragrance through the whole building, a small detail that does more to pull you out of an Amsterdam October than any screen could. Then come the rooms. The Tomorrowland Expo runs through Saturday, October 24 on the Keizersgracht, free to enter, timed to the 30th anniversary of Amsterdam Dance Event. It’s open 10:00 to 17:00 on Wednesday and 10:00 to 20:00 Thursday through Saturday, which means tomorrow is the last day to see any of it.

One Room Per Festival

The exhibition is built as a walkthrough, with a separate installation for each branch of the Tomorrowland universe: Belgium, Winter, Brasil, and Thailand, which doesn’t open its gates until December. Each room is designed to carry the look and mood of its edition, so a visitor can go from the fairy tale scale of Boom to the alpine cold of Alpe d’Huez to the tropical build in Chonburi without leaving the building. A section called The Lab of Tomorrow shows early designs and previews of what’s coming next. There’s also a run of historical treasure cases and festival outfits, plus a bar pouring Solo Vida, the festival’s own sparkling wine. De Rode Hoed isn’t new to this. Tomorrowland used the same venue for last year’s Expo.

One World Radio, Live From the Floor

Noon, every day. One World Radio, the festival’s in-house station, broadcast from the venue on October 21, 22, and 23, with Ben Malone, AdamK, and Camille anchoring the studio. Today is the last broadcast day. The format is interviews plus short DJ sets from artists passing through, and the guest list is a heavy one: Armin van Buuren, Miss Monique, Kevin de Vries, Amber Broos, Kölsch, The Bausa, and Nicky Romero are among the names announced. Reported additions include Joris Voorn, Enrico Sangiuliano, Blasterjaxx, Lucas & Steve, Laidback Luke, Maddix, Stephani B, and Benwal. Everything streams live through the Tomorrowland app and the One World Radio YouTube channel, so you don’t have to be in Amsterdam to catch it.

The Store

The pop-up store at the Expo sells the new Fall/Winter 2026 collection, hoodies, crewnecks, and tees across graphic lines named Twin Flag, Swirly Icon, Sketch Globe, and Fusion Shadow. The official WR1 sneakers are on display in black, white, and silver so you can try your size in person. The accessories wall carries festival themed Loop earplugs and JBL Flip speakers. Official flags. Bottles of Solo Vida. The full catalog lives on the official Tomorrowland store, but the pop-up is the only place to pick things up in person this week.

Details and daily programming sit on the Expo site. Saturday is the last day.