Free entry, a full retrospective of two decades of the festival, and a front row seat during Amsterdam Dance Event.
Tomorrowland Is Taking Over Amsterdam for Its 20th Anniversary Expo
Free entry, a full retrospective of two decades of the festival, and a front row seat during Amsterdam Dance Event.
To kick off its twentieth anniversary celebrations, Tomorrowland is bringing a free, week long expo to the heart of Amsterdam, timed to land right in the middle of Amsterdam Dance Event.
The Tomorrowland Expo runs from Wednesday, October 21 through Saturday, October 24, 2026, at De Rode Hoed, a historic venue on the Keizersgracht canal in central Amsterdam. Entry is free. Opening hours run 10:00 to 17:00 on Wednesday, then stretch to 10:00 through 20:00 Thursday through Saturday, giving both daytime visitors and the late night ADE crowd a real window to stop in.
What’s Actually There
The expo itself is built as a walk through history, an interactive exhibition tracing two decades of the festival with screens and displays covering how Tomorrowland grew from a single Belgian weekend into a global brand. Alongside it sits a fashion pop up store carrying both new Consciencia era merchandise and classic pieces from past editions, and a live broadcast setup for One World Radio, the festival’s own station, running sets from the expo floor for the full run of the event. There’s a Solo Vida bar for anyone who wants to sit with a drink and take it all in, and for the more energetic crowd, a Tomorrowland Run is scheduled as part of the programming, a themed morning event for anyone willing to lace up in the middle of an Amsterdam October.
The Expo, at a glance
- Dates: October 21–24, 2026, free entrance
- Location: De Rode Hoed, Keizersgracht 102, Amsterdam
- Hours: 10:00–17:00 Wednesday, 10:00–20:00 Thursday through Saturday
- On site: a 20 year history exhibit, a fashion pop up store, live One World Radio broadcasts, the Solo Vida bar, and a Tomorrowland Run
Why Amsterdam, Why Now
The timing isn’t incidental. Landing the expo during Amsterdam Dance Event puts it directly in front of the single largest concentration of electronic music industry professionals and fans anywhere in the world for one week each October, and doing it as a free, walk in event turns it into a natural gathering point for a crowd that’s already in the city for everything else ADE has going on. It’s a similar formula to the expo’s 2025 edition, which also set up shop at De Rode Hoed and drew a steady stream of visitors throughout the week, just with a bigger anniversary attached to it this time around.
More details, including the full daily programming schedule, are available on the official Tomorrowland Expo site.